Holmes Place 2025: More Members, More Clubs, Less Net Profit
Holmes Place ended 2025 with real growth in clubs and members, but still without full proof that this expansion can flow through to net profit at a similar pace.
March 31, 2026
Operates health & fitness clubs in israel.
Holmes Place ended 2025 with real growth in clubs and members, but still without full proof that this expansion can flow through to net profit at a similar pace.
Holmes Place benefits from a subscription model that pulls cash forward, but in 2025 that cash did not turn into truly free financial flexibility: after investment, lease principal and dividends, the year only closed through fresh debt and fresh equity.
Icon is expanding Holmes Place's network faster than it is converting that expansion into margin, so by 2025 it was already dominant in footprint but still not in the group's economics.