The Stronger Shekel In 2025: Who Really Benefits, Who Loses The Benefit, And Who Gets Hurt
Shekel appreciation in 2025 created a real benefit only for a relatively small part of the market. DELTA BRANDS, URBANICA(PALO), and SUNY COMMUN already show a clear link to gross profit, while a larger group loses part of the benefit to hedging, inventory timing, and competitio…