Digital insurance company.
WeSure Global Tech is no longer mainly a standalone insurtech story; it is increasingly an insurance holding company whose earnings are carried by Ayalon, while Hourly, pensions, provident funds and credit remain the optionality layer.
At the end of 2025, Hourly looks more like strategic optionality backed by accounting control and a smart transaction structure than like a US profit engine that can already be measured economically.
WeSure did move into capital allocation mode in 2025, but the part that is truly flexible is smaller than the headline because it depends on regulated dividends from Ayalon, a new debt layer, and new growth engines that are already starting to absorb capital.
The jump in Ayalon Health profit in 2025 was real, but it was not a clean underwriting jump. About NIS 45.6 million of the annual improvement came from the core operating line, about NIS 35.0 million came from excess financial margin, and the company says the core itself improve…
