Develop&deliver digital experimental content for theme parks
Pomvom ended 2025 in a much steadier balance-sheet position, but this is still a story of buying time through cost cuts and financing, not a fully proven return of demand.
The 2025-2026 launch slate can start diluting Merlin dependence, but at this stage it still looks more like a broader site list around several large park groups than like deep customer diversification.
Pomvom's leaner model makes sense at site level, but the 2025 filings still do not prove a full group-level unit-economics improvement: gross margin stayed broadly flat and the better result came mainly from lower operating expenses.
Pomvom's cash balance rose in 2025, but the increase depended mainly on NIS 9.8 million of net financing inflow, while operating cash flow improved only to a mildly positive NIS 1.8 million.
