Importing & marketing food products.
Willi-Food ends 2025 with genuine operating improvement and an exceptionally strong balance sheet, but until the new logistics center opens the market is still likely to read the company through two partially non-core drivers: the securities portfolio and capital allocation.
In 2025 Willi-Food generated real operating profit, but more than one-third of pre-tax profit came from the finance line, largely through securities-portfolio revaluation, which makes earnings quality solid but less clean than the net-profit headline suggests.
Willi-Food's new logistics center can materially improve distribution capability and expand the business in chilled and frozen products, but on the stated savings target of roughly NIS 10 million a year alone it still looks like a long-payback investment. For NIS 120 million to…
